UX researcher blending qualitative depth with quantitative rigor to help teams learn, adapt, and design with purpose.

Messenger @ Meta

Led scalable, mixed-methods research across consumer and enterprise products by transforming manual concept testing into an automated QCT-style program, running 5,000+ participant conjoint studies, and synthesizing large-scale qualitative feedback to directly shape product strategy and prioritization across Facebook and Messenger.

B2C Driving App: Cognitive Load Testing

Accelerated navigation feature development by leading a 500-participant, unmoderated cognitive load study at Waze, combining attention metrics, sentiment analysis, and large-scale synthesis of open-ended feedback, while defining a Python-based automation roadmap to scale survey design and analysis.

Project Orion: Carbon Accounting For the Power Industry

Led UX research and design for GE’s first standalone software product in a decade, turning stakeholder insights into a scalable, market-ready platform for carbon accounting and advanced analytics while securing $3M+ in funding.

Wind Accelerator

This project aimed to develop specialized tools for managing wind turbine farms, enabling users to efficiently oversee operations and enhance renewable energy efforts. It provided comprehensive asset management capabilities, facilitating real-time monitoring and predictive maintenance to optimize performance and minimize downtime.

Google Ads: Driving UX Insights and Process Enhancements

Through conducting extensive research interviews, usability sessions, and driving process improvements, I played a pivotal role in enhancing user experience and streamlining processes across teams, garnering recognition for valuable insights and driving impactful changes.

Google Core: Tactical User Research and Research Ops

Facilitated impactful research initiatives through usability studies and streamlined operations. Led remote usability sessions and identified feature opportunities.

Crafting Engagement: The Branded Tasting Book PR Activation at Bushmills Distillery

This project details the creation of a branded tasting book for a PR activation event at Bushmills distillery. By incorporating a mapping exercise, participants engaged with Master Distillers, enhancing the event experience.

Baykrz: Connecting Local Cooks with Drivers in the Food Delivery Gig Economy

Baykrz connects local food sellers with customers and offers drivers additional income opportunities. Working with a team, we developed a business concept and basic UI interfaces to support it.

Using Processing to Visualize Meteor Strikes

Learning to use Processing to visualize data. Using Microsoft Excel to sort and consolidate my data, I then imported it to Processing and used a script to create the visualization below.