Google Core: Tactical User Research and Research Ops

Summary
Through orchestrating end-to-end usability studies, managing research operations, and spearheading recruitment strategies, I facilitated impactful research initiatives. Leveraging interactive testing materials and prototypes, I led remote usability sessions, identified feature opportunities, and streamlined processes, driving efficiency and innovation across teams.
Role
UX Research
Contract

Situation

Orchestrating Usability Studies: From Concept to Execution

In overseeing end-to-end tasks for qualitative usability studies, I ensured seamless execution and meaningful insights. From planning and recruitment to testing and analysis, I orchestrated every aspect of the research process to deliver actionable findings.

Research Operations Management: Streamlining Processes and Recruitment

Managing research operations, participant recruitment, and stakeholder partnerships, I optimized efficiency and effectiveness. Through strategic recruitment strategies and collaboration with stakeholders, I streamlined processes and enhanced participant recruitment speed by 75% within one quarter.

Action

Prototyping and Interactive Testing: Enhancing User Experience

Partnering with UX designers, I developed interactive testing materials and prototypes in Figma. Leading 16 remote usability sessions using mid-fidelity prototypes, I validated late-stage design concepts and identified new feature opportunities, ensuring user-centric product development.

Empowering Research Operations: Innovating Recruitment Processes

Initiating the internal research ops team's capability to recruit participants with special PII needs, I empowered teams with enhanced recruitment capabilities. This initiative not only increased recruitment speed but also ensured inclusivity and compliance with privacy regulations.

Results

Process Optimization: Streamlining Communication and Documentation

Formulating novel process documentation and communication templates, I optimized contractor communications and access to product spaces for research initiatives. By streamlining workflows and enhancing communication, I facilitated efficient collaboration and decision-making.

Advocating for User Needs: Refining User Personas and Insights

Advocating for core user needs, I consolidated previous research and co-facilitated workshops aimed at refining user personas. By ensuring alignment with user insights, I empowered teams to make informed decisions and prioritize features that resonate with users.