Crafting Engagement: Designing the Branded Tasting Book

The project involved creating a branded tasting book for a PR activation event held at Bushmills distillery. The book served as a tangible representation of the brand's identity and heritage, providing participants with a memorable keepsake. For this I scraped their website, pulled down their timeline and styled it in Adobe InDesign along with the brand artifacts I was provided.

Enhancing Interaction: Implementing a Mapping Exercise

To foster interaction between participants and Master Distillers, a mapping exercise was incorporated into the tasting book. This exercise allowed participants to engage with the distillery's history, production process, and unique flavors, enhancing their overall experience at the event.

The branded tasting book and mapping exercise served as tools to maximize participant engagement during the PR activation event. By providing a structured activity, attendees were able to actively participate in the event while deepening their connection with the Bushmills brand.

Elevating Event Experiences Through Interaction

The project exemplifies the importance of thoughtful design and interactive elements in PR activation events. By creating a branded tasting book with a mapping exercise, participants were able to engage with the brand's story and heritage, resulting in a memorable and impactful event experience.