Project Orion: Carbon Accounting For the Power Industry
UX lead at General Electric building a product to enable organizations to more accurately measure, manage, and operationalize carbon insights to help them reach their emissions goals.
Experienced product designer proficient in Agile environments, guiding end-to-end UX product development, conducting comprehensive research, and optimizing processes.
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This project aimed to develop specialized tools for managing wind turbine farms, enabling users to efficiently oversee operations and enhance renewable energy efforts. It provided comprehensive asset management capabilities, facilitating real-time monitoring and predictive maintenance to optimize performance and minimize downtime.
Through conducting extensive research interviews, usability sessions, and driving process improvements, I played a pivotal role in enhancing user experience and streamlining processes across teams, garnering recognition for valuable insights and driving impactful changes.
This project explores the deceptive tactics wielded by powerhouses on social media, notably post-2016 election. It explores the manipulation of user data to craft targeted messages, highlighting the blurred lines between truth.
This project details the creation of a branded tasting book for a PR activation event at Bushmills distillery. By incorporating a mapping exercise, participants engaged with Master Distillers, enhancing the event experience.